Master Class with Mr. Paul Kemp-Robertson
Join Paul Kemp-Robertson, co-founder of the now globally renowned Contagious - a creative and strategic intelligence resource for marketers - for a masterclass on how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits.
This unmissable talk will be taken from The Contagious Commandments, the new book from Paul Kemp-Robertson and Chris Barth which outlines ten strategic takeaways for your own marketing revolution, inspired by disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more.
In 2004 Paul Kemp-Robertson co-founded the now globally renowned Contagious - a creative and strategic intelligence resource for marketers. Previously, he worked in commercials production and was part of the launch team behind the advertising creativity magazine Shots before going on to become editor, and was later Leo Burnett's worldwide director of creative resources. Paul has written for publications including Business 2.0 and the Guardian, has appeared on CNN, ITV News, BBC Radio 4 and 5Live and his TEDGlobal talk on alternative currencies has been viewed over 1.2 million times. He has a Masters degree from the University of London. His first book The Contagious Commandments, written with Contagious co-founder Chris Barth is available now from Penguin Business.
Join us on 13th June 2019 at 6:00 pm at The Hub (3rd Floor) at Cass Business School!
Click on the link below to register.
Kind Regards,
Sanchi Tibrewala
Co-President - Marketing and Strategy Society
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