Perspectives on leadership behaviours of a great fundraising organisation

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Despite hard work and good intentions, many nonprofit organisations around the world massively underperform. Why? They don’t have the money. They don’t have the money because they don’t know how to raise it.

However, Alan Clayton and the team at Revolutionise International have spent ten years studying, testing and proving the behaviours which lead an organisation to successfully transform its fundraising income. The results of the project, with insights from over 500 organisations, have recently been published by Wiley in the foundational text Great Fundraising Organizations.

A sub-set of the success behaviours identified are distinct to leaders of successful organisations – and they go across the entire organisation, C-suite and board. These behaviours are clear differentiators between fundraising success and failure.

At this event, Alan will present insights to these identified and proven behaviours, then a panel of successful experts will put their experience alongside the research and case studies. Attendees will have the chance to engage with Alan and those leaders who reflect the ethos of being a Great Fundraising Organisation.

Alan will be joined in a plenary by:

- David Craig, CEO, Scotland’s Charity Air Ambulance
- Harpreet Kondel, Chair, Chartered Institute of Fundraising
- Emma Malcolm, Director of Fundraising and Marketing, Macular Society
- Dr Haseeb Shabbir, Academic Lead for the Centre for Charity Effectiveness’s (CCE) MSc in Charity Marketing and Fundraising. Haseeb will also chair the event.

This event will share the findings of Alan’s groundbreaking research, featuring insights into:

- The reasons some charities grow their income dramatically, while other do not.
- The critical decisions required from boards and leadership to facilitate transformational fundraising growth.
- The personality and behaviours of Great Fundraising leaders, and how their boards support them.
- The powerful role of a precise purpose and a new ambition.
- The importance of multi-year board thinking and strategies for fundraising growth.

The event is free to attend and open to everyone. It will be of particular interest to Charity CEOs, COOs, Chairs, Heads of Income Generation, and Senior Fundraising Professionals.

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